Photography Entrepreneur with Adobe Specialist Certificate Program

Overview

The Photography Entrepreneur with Adobe Specialist

Photographer entrepreneurs start their own photography businesses. Often they work within a specialized niche or group of niches and market their services to specific target markets. In addition to having photography knowledge and skills, the Photography Entrepreneur with Adobe must also acquire business savvy, including how to establish a legal form of the business, how to write a business plan, how to brand and market the business, and how to use the numerous types of contracts required to comply with copyright and other types of photography-related laws. This course covers the basics of becoming a photographer, setting up a photography business and developing retouching and artistic skills that enhance your images using Adobe Photoshop.

The Photography Entrepreneur with Adobe Specialist Program

The photography industry is expected to grow 3 percent from 2014 to 2024. The photography entrepreneur can use their great communication skills, excellent eye for detail and technical expertise to help their business advance. The photography entrepreneur can expect to obtain clients in their own town; however, willingness to travel makes way for more opportunity and a larger clientele. Photography Entrepreneurs require a variety of business and communication skills over and above the artistic skills of a photographer. Opportunities will continue to grow for Photography Entrepreneurs as they continue to sharpen their business skills with marketing, sales and advertising in order to land more projects from weddings and special events, to portraits and specialty shoots.

Program Objectives

At the conclusion of this program, students will be able to:

• Describe a career as a professional photographer including the different niches
• Explain the use of the various camera types and controls
• Describe the characteristics and use of various lenses
• Explain the physics of light and exposure in photography
• Identify the various equipment and workflow strategies needed by the professional photographer
• Explain basic image edition concepts
• Describe equipment, supplies, and techniques used to print and display photographs
• Describe effective strategies commonly used to organize and store images
• Describe the qualities of light are used to create desired image effects
• Explain basic photograph design concepts and techniques
• Identify major people and milestones in the history of photography
• Describe a career as a professional photographer including the different niches
• Explain the different types of business structures common for professional photographers
• Explain the different components of a business plan for a photography business
• Explain how a professional photography can brand a photography business endeavor and how effective branding can help the photography business
• Explain the different components of a marketing plan for a photography business
• Explain common ways that a professional photographer can use social media to advance a photography business
• Explain the concepts related to costs and pricing in a photography business
• Detail the important considerations and legal and ethical principles related to the required contracts for a photography business
• Learn the foundational skills needed to effectively communicate using digital media tools
• Learn to use Adobe Photoshop