Marketing Professional

Overview

No matter how great the product or how brilliant the management, no good business can succeed without a sound and effective marketing strategy. Professionals in this field understand consumers, how to reach consumers and how to put a product in the best light possible for sales. Anyone can master the fundamentals of business and management, but it’s important to sustain that business by translating your skills into sales through marketing. Successful sales initiatives require sound marketing strategy to effectively explain the benefits of your product or service to exactly the customers who will keep your business going for years to come.

The Marketing program outlines for students current theories of marketing, their effective application and concepts important to marketing goods and services, identifying and further defining target customers, targeting those customers and really reaching them through your messaging from both a domestic and global perspective. Learners will explore the elements of market research, identifying target customers, branding, pricing, developing product offers, and developing marketing communications for various distribution channels. Students will examine marketing critically from the perspective of the consumer, the overall economy, and technology as well as the legal and ethical issues that arise to ensure responsible marketing.

This program offers learners a view of the principle areas of marketing. It explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Learners will gain a working knowledge of practical marketing and business vocabulary. Additionally, participants will analyze today’s global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.

 

Program Objectives

After completing this program, learners will be able to:

  • Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives
  • Analyze how the characteristics of the business environment can impact marketing decisions
  • Analyze the possible impacts of marketing research on a business plan
  • Evaluate how consumer characteristics and behavior affect marketing strategies
  • Compare B2B and consumer markets
  • Compare various considerations in product and services marketing
  • Analyze how integrated marketing communications (IMCs) are developed and implemented
  • Analyze the considerations and process of creating a pricing strategy
  • Distinguish marketing channel options, considerations, and interactions
  • Use Microsoft Office®

Certification

 

Students should have or be pursuing a high school diploma or GED. Students who complete this program can sit for the following exams:

  • National Workforce Career Association (NWCA) Marketing (B-MKTG)

 

Note: Inclusion of National Certification exam vouchers vary from school and payment / finance method. To check if they are included, you may message any of our advisors through any of our available channels here

Financial Aid

 

 

Grants (Military)

  • MyCAA for Eligible US Military Spouses

MyCAA is a $4000 education grant for spouses of service members on active duty in paygrades E1-E5, W1-W2, O1-O2. Spouses married to members of the National Guard and Reserves in the same paygrades, in title 10 orders, are also eligible.

MyCAA covers: tuition, externship and national certification exam vouchers

Our university partners provide, as job aids, at no extra cost: books / workbooks, laptop, mentor support, 12 mos subscription to CampusEd, job placement assistance.

To see if you qualify, message us here

 

  • Army Credentialing Assistance

The Army Credentialing Assistance (CA) program is a government-instituted training and education program that provides a grant of up to $4,000 to eligible soldiers. The grant can be used to enroll in more than 1,600 industry-recognized off-duty career-training certificate programs, licensure exams, and academic or vocational credentials, and even re-certification. It was first made available in October 1, 2019 to the Fort Hood, Fort Campbell, Fort Carson, Fort Drum, Fort Riley, and JBLM bases. As of January 1, 2020, the program is available to all installations.

To see if you qualify, email us here

 

Grants (Non Military)

  • Workforce Grant

We have partnered with private institutions to provide assistance to qualified students. The Workforce Grant is in place to help reinvigorate the workforce amidst the ongoing pandemic. If qualified, a student may receive up to 50% of tuition assistance.

To see if you qualify, message us here

 

Payment Plans

  • Zero Interest Monthly Payment Plans

Payment plans are available for any student at zero interest. This option is available for every university partner. Click here for a complete list.

 

 

 

 

See where this program is available

Payment Options

eLearning Full Payment

Pay in full and get started immediately

See What's Included

eLearning Monthly Payment

Pay a fixed amount every month. Zero Interest.

See What's Included

eLearning Monthly Payment

Pay a fixed amount every month. Zero Interest.

See What's Included

Grant Options

No Grant options for this school yet.

Texas A&M International University

Payment Options

eLearning Full Payment

Pay in full and get started immediately

See What's Included

eLearning Monthly Payment

Pay a fixed amount every month. Zero Interest.

See What's Included

eLearning Monthly Payment

Pay a fixed amount every month. Zero Interest.

See What's Included

Grant Options

MyCAA for Military Spouses

Scholarship grant for eligible US military spouses

See What's Included

Texas A&M University - Texarkana

Payment Options

eLearning Full Payment

Pay in full and get started immediately

See What's Included

eLearning Monthly Payment

Pay a fixed amount every month. Zero Interest.

See What's Included

eLearning Monthly Payment

Pay a fixed amount every month. Zero Interest.

See What's Included

Grant Options

No Grant options for this school yet.

University of Texas at El Paso

Payment Options

eLearning Full Payment

Pay in full and get started immediately

See What's Included

eLearning Monthly Payment

Pay a fixed amount every month. Zero Interest.

See What's Included

eLearning Monthly Payment

Pay a fixed amount every month. Zero Interest.

See What's Included

Grant Options

MyCAA for Military Spouses

Scholarship grant for eligible US military spouses

See What's Included